Sports Nutrition Brand: £708K in Email Revenue
A UK-based sports nutrition brand specializing in supplements wanted to strengthen customer retention and encourage repeat purchases. The objective was to increase customer lifetime value through targeted email campaigns and automated lifecycle marketing.
Challenge
Limited customer engagement after the first purchase
No replenishment email strategy
Inconsistent promotional campaign schedule
Missed opportunities to re-engage inactive customers
Solution
Customer lifecycle strategyAudience segmentationReplenishment email automationPost-purchase email flowsPromotional campaign planningCustomer win-back strategyResults
£708,561.19
Total attributed email revenue
21.52%
Share of total revenue
£0.12
Revenue per recipient
£308,730.53
Revenue from campaigns (43.57%)
£399,830.67
Revenue from automated flows (56.43%)
Services Provided
01
Klaviyo Strategy
02
Lifecycle Marketing
03
Customer Retention
04
Email Automation
05
Customer Segmentation
06
Performance Analysis
07
Email Design
08
Email Campaign Management