Electronic Music & DJ Equipment Brand: £56.8K in Attributed Email Revenue
An electronic music and DJ equipment retailer wanted to optimise its email marketing in Klaviyo. The objective was to strengthen customer retention, increase repeat purchases, and generate more revenue through automated lifecycle marketing.
Challenge
Outdated email automation flows
Inconsistent campaign sending schedule
Limited customer segmentation
No clear lifecycle email strategy
Solution
Customer lifecycle mappingAudience segmentationEmail automation strategyConsistent campaign scheduleResults
£56,791.34
Total attributed email revenue
21.67%
Share of total revenue
£0.14
Revenue per recipient
£10,909.93
Revenue from campaigns (19.21%)
£45,881.41
Revenue from automated flows (80.79%)
Services Provided
01
Klaviyo Strategy & Consulting
02
Lifecycle Marketing
03
Email Automation
04
Email Design
05
Copywriting
06
Customer Segmentation
07
Performance Analysis