Nail Care & Beauty Brand: €42K in Attributed Email Revenue
A nail care and beauty brand wanted to maximise revenue from its existing customer base through consistent email campaigns. The focus was to increase repeat purchases, promote new product launches, and keep customers engaged with timely promotional emails.
Challenge
Inconsistent customer engagement between purchases
Need for a structured promotional calendar
Loose repeat purchase behaviour
Solution
Campaign planning and schedulingPromotional campaign strategyAudience segmentationProduct launch campaignsSeasonal and sales campaignsResults
€42,412.94
Total attributed email revenue
29.45%
Share of total revenue
€0.21
Revenue per recipient
€27,122.26
Revenue from campaigns (63.95%)
€15,290.68
Revenue from automated flows (36.05%)
Services Provided
01
Klaviyo Campaign Strategy
02
Campaign Planning
03
Audience Segmentation
04
Email Design