Vintage Watch Competition Platform: 66% of Revenue from Email
A vintage watch competition platform wanted to increase participation across limited-entry draws while building trust with collectors and enthusiasts. The objective was to improve subscriber engagement, encourage repeat entries, and generate more revenue through strategic email marketing.
Challenge
Building trust with first time participants
Keeping subscribers engaged between competition launches
Creating urgency before limited entry draws closed
Encouraging repeat entries from previous participants
Solution
Customer lifecycle strategyAudience segmentationWelcome Series to educate new subscribersCompetition launch and countdown campaignsOngoing performance analysis and optimizationResults
£27,438.75
Total attributed email revenue
66.00%
Share of total revenue
£0.26
Revenue per recipient
£20,739.75
Revenue from campaigns (75.59%)
£6,699.00
Revenue from automated flows (24.41%)
Services Provided
01
Klaviyo Strategy & Consulting
02
Lifecycle Email Marketing
03
Customer Segmentation
04
Email Automation
05
Campaign Management
06
Email Design
07
Copywriting
08
Performance Analysis