British Menswear Brand: £100K in Attributed Email Revenue
A British menswear brand wanted to maximise customer lifetime value through email marketing. The goal was to build stronger relationships with first time buyers, encourage repeat purchases, and create a consistent customer journey using Klaviyo automation and campaigns.
Challenge
Low repeat purchase rate despite strong product quality
Customer engagement declined after the first purchase
Limited personalization across different customer segments
Automations were not fully optimized to capture revenue opportunities
Solution
Customer lifecycle strategyBehavior based audience segmentationOptimized Welcome Series and Browse AbandonmentAbandoned Cart and Post Purchase automationConsistent promotional and storytelling campaignsResults
£100,606.83
Total attributed email revenue
39.01%
Share of total revenue
£0.09
Revenue per recipient
£40,788.75
Revenue from campaigns (40.54%)
£59,818.08
Revenue from automated flows (59.46%)
Services Provided
01
Klaviyo Strategy & Consulting
02
Lifecycle Email Marketing
03
Customer Segmentation
04
Email Automation
05
Campaign Management
06
Email Design
07
Copywriting
08
Performance Analysis