Frequently Asked Questions

Straight answers about how we work. Can't find yours? Ask us.

General

We build retention systems for DTC ecommerce brands. Email is the core of what we do, supported by SMS, WhatsApp, social media management and Meta ad creative.

You can book a free consultation and we'll give you honest advice. If it's not a good fit, we'll tell you directly. We're not here to sell you something that won't work.

We don't rush the process. We want to fully understand what you're trying to achieve before we start.

  • Week 1 - Call and consultation. We use this kickoff call to give you a questionnaire, understand how you're measured internally, and align on project priorities and the order of work.
  • Week 2-3 - Full audit. We dive into your account, list health, customer behavior, and current email performance to identify exactly where the gaps and opportunities are.
  • Week 4-5 - Email goes live. We build, test, and launch your flows and campaigns based on what the audit revealed, then start tracking real results from day one.

Pricing

Pricing depends on scope. It reflects which channels you need, how much segmentation, design and copy the work involves, and how much we produce each month.

After a free consultation we give you a clear quote and we're transparent about what's included.

No. Because scope sets the price, you only pay for the channels you actually need. Email is the core, and the other services are added where they make sense for your customers.

Yes. The consultation and the audit are free, so you can see what we would change before you decide anything.

Email marketing

Yes. We can help you build your list from scratch using popups, lead magnets, and onsite capture strategies.

Yes, we can work across other platforms as needed.

We need to diagnose the actual issue first. It could be a branding problem, an SEO issue, or signs that the business itself is going downhill. We find the real cause before fixing the email.

Flows run automatically in the background once they are built, so revenue keeps coming in without you sending anything. Campaigns are the sends you plan yourself around launches, promotions, and seasonal moments. Most brands need both.

SMS and WhatsApp

Not always. SMS suits moments where waiting does not work, like an abandoned cart, a flash sale or an order update. It works best when it does not repeat what email already said, so we keep the volume low and reserve it for messages that earn the interruption.

In markets where WhatsApp is the default messaging app, a message there gets opened while an email can sit unread. We use it for fast, personal contact: order updates, post purchase care, review requests, repeat purchase reminders and win back messages.

No. Everyone on a WhatsApp or SMS list has chosen to be there, and we segment by region, purchase history and engagement so each person gets what is relevant.

Social media

Strategy, copy, design, scheduling, posting and reporting. We plan the calendar ahead of time, write and design every post, publish on schedule, and report back on what performed.

Social brings people in and starts the conversation through comments, story replies and DMs. We then build the handoff: questions answered, a WhatsApp number or email collected with consent, and a human taking over when needed. Reviews and testimonials come back to social as content.

Yes, within platform rules. Those rules limit what can trigger a DM, so we build the handoff around what people ask for, not around messaging everyone who follows.

Leads captured, replies and repeat purchases, alongside reach, engagement, profile visits and clicks. The report feeds the next calendar, so it does not sit in a document nobody opens.

No. We don't promise numbers we can't prove. We show you what happened and what we would do next.

Ad creative

No. We design the static ad assets: the images and the on-image copy, in the sizes and formats the placements need. Your team or your media buyer handles targeting, audiences and spend.

Ads fatigue. Performance drops when the same asset keeps serving to the same audience. New creative on a regular cycle gives your media buyer something fresh to test before the numbers slide.

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