Gift Hamper & Chocolate Gift Brand: £11K in Attributed Email Revenue
A UK based gift hamper and chocolate gifting brand wanted to improve customer retention and encourage repeat purchases throughout the year. The goal was to build a stronger lifecycle marketing strategy using Klaviyo while creating timely campaigns around seasonal gifting occasions.
Challenge
Low repeat purchase rate after first order
Limited customer engagement outside seasonal events
Missed opportunities to reconnect previous buyers
Email automation needed to better support the customer journey
Solution
Customer lifecycle strategyWelcome and post purchase automationBrowse and cart abandonment flowsSeasonal campaign planningAudience segmentationResults
£11,366.74
Total attributed email revenue
23.59%
Share of total revenue
£0.04
Revenue per recipient
£1,570.92
Revenue from campaigns (13.82%)
£9,795.82
Revenue from automated flows (86.18%)
Services Provided
01
Klaviyo Strategy & Consulting
02
Lifecycle Marketing
03
Email Automation
04
Customer Segmentation
05
Campaign Planning
06
Email Design
07
Copywriting